Literaturnachweis - Detailanzeige
Autor/in | Swenson, Craig |
---|---|
Titel | Customers & Markets: The Cuss Words of Academe. |
Quelle | In: Change, 30 (1998) 5, S.34-39Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0009-1383 |
Schlagwörter | Stellungnahme; College Instruction; College Role; Educational Objectives; Higher Education; Marketing; Nontraditional Students; Relevance (Education); Student College Relationship; Student Needs |
Abstract | Discussion of the current market-orientation of higher education institutions outlines five ways they can appropriately respond to students and employers: creating a culture focusing on student learning, not teaching; accepting responsibility to teach more than course content; involving students in establishing objectives for learning; making administrative services that suit student needs available; and listening to the corporate customer. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |