Literaturnachweis - Detailanzeige
Autor/inn/en | Lundstrom, William J.; White, D. Steven; Schuster, Camille P. |
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Titel | The International Business Research Agenda: Recommendations from Marketing Practitioners. |
Quelle | In: Journal of Teaching in International Business, 9 (1997) 2, S.17-30Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0897-5930 |
Schlagwörter | Business Administration; Business Administration Education; Global Approach; Global Education; Higher Education; International Trade; Marketing; Professional Education; Quality Control; Research Needs |
Abstract | A survey of 250 American Marketing Association members investigated which international business research topics were seen as having high utility or importance. It also identified five latent factors (global market expansion; international marketing management; management issues in an international context; quality, values, and expectations; theoretical considerations for international business) which summarize perceived research needs of practitioners. (Author/MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |