Literaturnachweis - Detailanzeige
Autor/in | Zhao, Xin |
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Titel | Auditing the "Me Inc.": Teaching Personal Branding on LinkedIn through an Experiential Learning Method |
Quelle | In: Communication Teacher, 35 (2021) 1, S.37-42 (6 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Zusatzinformation | ORCID (Zhao, Xin) |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1740-4622 |
DOI | 10.1080/17404622.2020.1807579 |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Marketing; Social Media; College Students; Experiential Learning; Learning Activities; Computer Mediated Communication |
Abstract | Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |