Internationalization in Higher Education: University's Effective Promotion Strategies in Building International Trust

Autor/inn/en	Rosyidah, Naeli; Matin; Rosyidi, Unifah
Titel	Internationalization in Higher Education: University's Effective Promotion Strategies in Building International Trust
Quelle	In: European Journal of Educational Research, 9 (2020) 1, S.351-361 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2165-8714
Schlagwörter	International Education; Higher Education; Universities; Global Approach; Trust (Psychology); Institutional Advancement; Strategic Planning; Accreditation (Institutions); Marketing; International Cooperation; Educational Cooperation; Interpersonal Communication; Teamwork; Scholarships; Foreign Students; Foreign Countries; Student Recruitment; Indonesia + Suchen Sie Ihr Suchwort? Internationale Erziehung; Hochschulbildung; Hochschulsystem; Hochschulwesen; University; Universität; Globales Denken; nicht übertragen; Strategy; Planning; Strategie; Planung; Accreditation; Institution; Institutions; Akkreditierung; Staatliche Anerkennung; Institut; Internationale Kooperation; Internationale Zusammenarbeit; Education; cooperation; Kooperation; Interpersonale Kommunikation; Scholarship; Stipendium; Ausland; Indonesien
Abstract	University attempts to respond to globalization to build international trust by conducting internationalization as the bridge of their selected strategies. The efforts needed to build international trust are promotion strategies. This study aims to elaborate the effective promotion strategies in Jenderal Soedirman University, Indonesia. The data were collected by some deep interviews, observation, and documentation. The result shows that the promotion strategies includes, first, the university's direction to be recognized globally by a strong vision, international accreditation for its study programs, and being the center of special studies. Second, the university publicizes the university's programs, activities, excellence, and uniqueness through printed or online media, foreign institutions, and individuals. Third, the university initiates international collaborations with foreign universities and institutions by building good interpersonal communication, forming teams for international collaborations, initiating activities to build trust among individuals, and getting involved in international events. Last, the university offers scholarships for foreign students to increase inbound students. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01