101 Ways To Market Your Language Program: A Practical Guide for Language Schools and Programs.

Autor/in	Eaton, Sarah Elaine
Titel	101 Ways To Market Your Language Program: A Practical Guide for Language Schools and Programs.
Quelle	(2002), (134 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
ISBN	0-7795-0036-9
Schlagwörter	Leitfaden; Elementary Secondary Education; Enrollment; Higher Education; Marketing; Second Language Instruction; Second Language Programs + Suchen Sie Ihr Suchwort? Einschulung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Fremdsprachenunterricht
Abstract	This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable goals, and create a niche); (2) "Secrets to Boost Your Marketing Power" (e.g., emphasize the benefits, check out the competition, and sell oneself in as many languages as possible); (3) "Marketing Materials: Tools and Tips to Do the Job Better" (e.g., make a brochure, get mentioned in other brochures, and make it easy to phone for information); (4) "Going Beyond the Basics to Increase Enrollment" (e.g, offer volume discounts and guarantees and give away tuition); (5) "Specialty Tips for Programs at Large Institutions" (e.g., make sure the Web site is easy to find, partner with other educational programs, and get the program mentioned in the calendar); (6) "The Power of People: A Human Touch to Increase Enrollment and Polish Your Image" (e.g., build loyalty with host families, establish win-win relationships, and follow exceptional service standards); (7) "Continue Marketing While Your Students are Enrolled" (e.g., meet students at the airport, partner with local businesses, and create happy memories); and (8) "How to Keep Marketing Once Your Program is Finished" (e.g., create an alumni network, review successes and failures, and plan ahead for next year). (SM)
Anmerkungen	Eaton International Consulting Inc., P.O. Box 21148, 665-8 Street, S.W., Calgary, Alberta T2P 4H5, Canada ($22.95). Web site: http://www.eatonintl.com.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC