Literaturnachweis - Detailanzeige
Autor/inn/en | Wallace, Les; und weitere |
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Titel | Audience Response to Speech Analysis Following Televised Political Messages. |
Quelle | (1975), (8 Seiten)
PDF als Volltext |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Adults; Audiences; Behavior Patterns; Communication (Thought Transfer); Credibility; Editorials; Higher Education; Political Issues; Public Opinion; Television Research |
Abstract | This study was designed to test the effects of speech analysis (television commentary) on audience responses to televised political speeches. Six hypotheses on the so-called instant analysis phenomenon were tested. Subjects for the study were 115 adults drawn from the Fort Collins, Colorado, community. While it was concluded that instant analysis apparently influences audience response, the precise effects of credibility and commentary type remain ambiguous. (RB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |