Literaturnachweis - Detailanzeige
| Autor/in | Spain, Peter |
|---|---|
| Titel | A Survey of Radio Listenership in the Davao Provinces of Mindanao, The Philippines. |
| Quelle | (1971), (51 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Audiences; Community Development; Developing Nations; Listening Groups; Mass Media; Media Research; Radio; Research Reports; Rural Development; Surveys; Philippines |
| Abstract | To identify the listening habits and preferences of the audience of a radio-braodcasting station, DXCD, in a rural area of the Philippines, a questionnaire-based survey was conducted. A total sample of 960 respondents was interviewed. The methodology of the survey is presented, and the demographics of the area described. Results are tabulated in terms of radio listenership and newspaper reading, radio ownership, and preferences in terms of type of program, time of day, language/dialect used, stations heard, and number of hours spent listening. Effects on listeners are also analyzed. The questionnaire and a list of barrios where the survey was conducted are appended. (SK) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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