Literaturnachweis - Detailanzeige
Autor/inn/en | Sirgy, M. Joseph; Gurel-Atay, Eda; Webb, Dave; Cicic, Muris; Husic, Melika; Ekici, Ahmet; Herrmann, Andreas; Hegazy, Ibrahim; Lee, Dong-Jin; Johar, J. S. |
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Titel | Linking Advertising, Materialism, and Life Satisfaction |
Quelle | In: Social Indicators Research, 107 (2012) 1, S.79-101 (23 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0303-8300 |
DOI | 10.1007/s11205-011-9829-2 |
Schlagwörter | Advertising; Life Satisfaction; Living Standards; Foreign Countries; Probability; Correlation; Cross Cultural Studies; Consumer Economics; Income; Economic Factors; Self Evaluation (Individuals); Social Indicators; Australia; Bosnia and Herzegovina (Sarajevo); Egypt; Germany; South Korea; Turkey; United States Werbung; Lebensvollendung; Lebensstandard; Ausland; Wahrscheinlichkeitsrechnung; Wahrscheinlichkeitstheorie; Korrelation; Cultural comparison; Kulturvergleich; Konsumökonomie; Einkommen; Ökonomischer Faktor; Social indicator; Sozialer Indikator; Australien; Ägypten; Deutschland; Korea; Republik; Türkei; USA |
Abstract | This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life. (As Provided). |
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Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |