Literaturnachweis - Detailanzeige
Autor/in | Nebgen, Mary K. |
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Titel | Marketing and the Management of Public Schools: Borrowing from Business. |
Quelle | In: Journal of Educational Public Relations, 8 (1985) 2, S.20-24 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Stellungnahme; Elementary Secondary Education; Marketing; Organizational Communication; Public Relations; Public Support; School Community Relationship; School Support |
Abstract | Provides practical suggestions for developing and implementing a marketing plan for public school systems. Emphasizes orienting the school to the needs of the educational consumer and establishing effective means for communicating this orientation internally and externally. (PGD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |