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Autor/inn/en | Gür, Faik; Seggie, Fatma Nevra; Basgürboga, Gülsah Kisabacak |
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Titel | Informal Adult Learning: Advertisements in Women's Magazines in Turkey |
Quelle | In: Adult Education Quarterly: A Journal of Research and Theory, 71 (2021) 4, S.315-337 (23 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Zusatzinformation | ORCID (Gür, Faik) ORCID (Seggie, Fatma Nevra) ORCID (Basgürboga, Gülsah Kisabacak) |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0741-7136 |
DOI | 10.1177/0741713621991842 |
Schlagwörter | Informal Education; Adult Learning; Advertising; Periodicals; Females; Content Analysis; Foreign Countries; Language Usage; Values; Neoliberalism; Consumer Economics; Turkey Informelle Bildung; Nichtformale Bildung; Adulte education; Adult training; Erwachsenenbildung; Werbung; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Weibliches Geschlecht; Inhaltsanalyse; Ausland; Sprachgebrauch; Wertbegriff; Neo-liberalism; Neoliberalismus; Konsumökonomie; Türkei |
Abstract | This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or lexical forms: beautiful (güzel), to live (yasamak), new (yeni), skin (cilt), and young (genç). By examining the data through informal learning, the study looks at how consumer-oriented values were taught informally to women readers during a period when Turkey underwent integration with the neoliberal global economy. We argue that the advertisements in women's magazines were effective both in terms of disseminating the dominant values of the era and in causing women to informally internalize the consumer-oriented values required for the development of the desired female subjectivities of an emerging neoliberal society. (As Provided). |
Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |