"Consent Is Sexy": A Poster Campaign Using Sex-Positive Images and Messages to Increase Dyadic Sexual Communication

Autor/inn/en	Hovick, Shelly R.; Silver, Nathan
Titel	"Consent Is Sexy": A Poster Campaign Using Sex-Positive Images and Messages to Increase Dyadic Sexual Communication
Quelle	In: Journal of American College Health, 67 (2019) 8, S.817-824 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0744-8481
DOI	10.1080/07448481.2018.1515746
Schlagwörter	Sexuality; Contraception; Health Behavior; Visual Aids; Positive Attitudes; Student Attitudes; Health Promotion; Interpersonal Communication; College Students; Correlation; Undergraduate Students; Case Studies; Recall (Psychology); Rape; Prevention; Individual Characteristics; Communications + Suchen Sie Ihr Suchwort? Sexualität; Empfängnisverhütung; Health behaviour; Gesundheitsverhalten; Anschauungsmaterial; Schülerverhalten; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Interpersonale Kommunikation; Collegestudent; Korrelation; Case study; Fallstudie; Case Study; Abberufung; Sexueller Missbrauch; Sexuelle Gewalt; Vergewaltigung; Prävention; Vorbeugung; Personality characteristic; Personality traits; Persönlichkeitsmerkmal; Nachrichtenwesen
Abstract	Objective: "Consent is Sexy" (CIS) is a poster campaign incorporating sex-positive messages to promote consent and increase sexual communication among college students. We assess reactions to the campaign and associations between campaign recall and communication attitudes and behaviors. Participants: Male and female undergraduates at a Midwestern university were recruited (N = 284). Methods: A cross-sectional survey was conducted. t-Tests, logistic and multiple linear regressions were used to analyze the data. Results: Over half (56%) of participants recalled the campaign and reactions were positive. Students who recalled CIS had more positive attitudes towards sexual communication (p = 0.04) and greater perceived behavioral control (PBC; p < 0.01). Conclusions: Results show many students paid attention and reacted positively to CIS posters and results offer dissemination insights. Consent campaigns should continue to cultivate positive attitudes and PBC in regards to sexual communication. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01