Primary versus Secondary Prevention Messages: College Students' Perceptions of Effectiveness by Marijuana User Status

Autor/inn/en	Wotring, Amy; Paprzycki, Peter; Wagner-Green, Victoria; Wygonik, Quri R.; Blavos, Alexis A.; Kruger, Jessica; Castor, Tom; Diehr, Aaron J.; Glassman, Tavis J.
Titel	Primary versus Secondary Prevention Messages: College Students' Perceptions of Effectiveness by Marijuana User Status
Quelle	In: Journal of American College Health, 67 (2019) 8, S.743-752 (10 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Diehr, Aaron J.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0744-8481
DOI	10.1080/07448481.2018.1506790
Schlagwörter	Prevention; Marijuana; Drug Use; Health Education; Undergraduate Students; Student Attitudes; Communication (Thought Transfer) + Suchen Sie Ihr Suchwort? Prävention; Vorbeugung; Drug consumption; Substance abuse; Drogenkonsum; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Schülerverhalten; Communication; thought; Kommunikation; Gedanke
Abstract	Objective: With medical and recreational marijuana legislation expanding throughout the country, the need to educate high-risk populations is evident. The purpose of this study was to assess college students' perceptions of health communication messages comparing primary and secondary prevention messages concerning marijuana. Participants: Participants (n = 487) included college students, ages 18-25, enrolled in a Midwestern University. Methods: Participants assessed messages based on likeability, creativity, believability, persuasiveness, relevance, and usefulness using an online questionnaire that also included open-end comments. Results: Rasch analyses indicate that nonmarijuana users rated primary prevention messages higher than secondary prevention messages, whereas marijuana users ranked secondary prevention messages more favorably than primary prevention messages. Conclusion: Interventions designed to address marijuana use among college students may be more effective if tailored toward user status. Specifically, primary prevention materials should be designed for abstainers, while secondary prevention messages that focus on harm reduction strategies should be used with marijuana users. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01