Literaturnachweis - Detailanzeige
Autor/inn/en | Gibbs, Paul; Dean, Aftab |
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Titel | Do Higher Education Institutes Communicate Trust Well? |
Quelle | In: Journal of Marketing for Higher Education, 25 (2015) 2, S.155-170 (16 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0884-1241 |
DOI | 10.1080/08841241.2015.1059918 |
Schlagwörter | Higher Education; Organizational Communication; Trust (Psychology); Information Sources; Student Recruitment; Commercialization; Marketing; Questionnaires; College Applicants; Statistical Analysis; Regression (Statistics); Correlation; Gender Differences; Age Differences; Nonparametric Statistics; Social Networks; Foreign Countries; United Kingdom Hochschulbildung; Hochschulsystem; Hochschulwesen; Information source; Informationsquelle; Fragebogen; College applications; Studienbewerber; Statistische Analyse; Regression; Regressionsanalyse; Korrelation; Geschlechterkonflikt; Age; Difference; Age difference; Altersunterschied; Social network; Soziales Netzwerk; Ausland; Großbritannien |
Abstract | The relationship between trust and information sources for new purchasers of higher education is discussed. A range of sources is evaluated by potential entrants into UK higher education, and indicates that universities tend to be regarded as the most trustworthy when information is directly associated with them and social networks, and friends and student-derived sources the least, along with Key Information Set data. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |