Do Higher Education Institutes Communicate Trust Well?

Autor/inn/en	Gibbs, Paul; Dean, Aftab
Titel	Do Higher Education Institutes Communicate Trust Well?
Quelle	In: Journal of Marketing for Higher Education, 25 (2015) 2, S.155-170 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
DOI	10.1080/08841241.2015.1059918
Schlagwörter	Higher Education; Organizational Communication; Trust (Psychology); Information Sources; Student Recruitment; Commercialization; Marketing; Questionnaires; College Applicants; Statistical Analysis; Regression (Statistics); Correlation; Gender Differences; Age Differences; Nonparametric Statistics; Social Networks; Foreign Countries; United Kingdom + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Information source; Informationsquelle; Fragebogen; College applications; Studienbewerber; Statistische Analyse; Regression; Regressionsanalyse; Korrelation; Geschlechterkonflikt; Age; Difference; Age difference; Altersunterschied; Social network; Soziales Netzwerk; Ausland; Großbritannien
Abstract	The relationship between trust and information sources for new purchasers of higher education is discussed. A range of sources is evaluated by potential entrants into UK higher education, and indicates that universities tend to be regarded as the most trustworthy when information is directly associated with them and social networks, and friends and student-derived sources the least, along with Key Information Set data. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01