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Autor/inn/en | Ang, Lawrence; D'Alessandro, Steven; Winzar, Hume |
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Titel | A Visual-Based Approach to the Mapping of Generic Skills: Its Application to a Marketing Degree |
Quelle | In: Higher Education Research and Development, 33 (2014) 2, S.181-197 (17 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0729-4360 |
DOI | 10.1080/07294360.2013.832164 |
Schlagwörter | Business Administration Education; Curriculum Development; Foreign Countries; Critical Thinking; Personality Traits; Problem Solving; Skill Development; Communication Skills; Creativity; Research Skills; Citizenship; Social Responsibility; Online Surveys; Scaling; Scores; Concept Mapping; College Graduates; College Faculty; Australia Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Ausland; Kritisches Denken; Individual characteristics; Personality characteristic; Persönlichkeitsmerkmal; Problemlösen; Kompetenzentwicklung; Qualifikationsentwicklung; Kommunikationsstil; Kreativität; Forschungsleistung; Staatsbürgerschaft; Soziale Verantwortung; Scale construction; Skalenkonstruktion; Concept Map; Hochschulabsolvent; Hochschulabsolventin; Fakultät; Australien |
Abstract | With increasing complexity in the world, universities continue to face pressure to demonstrate that their graduates have acquired skills beyond discipline-based knowledge. These are generic skills like critical thinking, intellectual curiosity, problem-solving and so forth. In order to demonstrate this, universities have to show how their teaching contributes to the fostering of these skills. This can be a challenge for many reasons. Our mapping approach overcomes most of the obstacles by developing multiple indicators for each generic skill, making it easy to involve the lecturers-in-charge, summarising all their evaluations into important dimensions and, finally, representing the data in a three-dimensional visual map. This allows all the marketing subjects to be simultaneously evaluated in their ability to foster different generic skills, generating useful insights for effective curriculum development in a Marketing program. We illustrate this methodology using eight generic skills and 18 marketing subjects from a major Australian university. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |