Analysing Argumentative Strategies: A Reply to a Complaint.

Autor/in	Virtanen, Tuija
Titel	Analysing Argumentative Strategies: A Reply to a Complaint.
Quelle	(1995), (11 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Stellungnahme; Business Communication; Discourse Analysis; English; Foreign Countries; Language Patterns; Language Research; Letters (Correspondence); Linguistic Theory; Persuasive Discourse; Writing (Composition) + Suchen Sie Ihr Suchwort? Unternehmenskommunikation; Diskursanalyse; English language; Englisch; Ausland; Sprachmodell; Sprachstruktur; Sprachforschung; Brief; Linguistische Theorie; Persuasion; Persuasive Kommunikation; Schreibübung
Abstract	An analysis of discourse focuses on argumentative strategies used in reply to a complaint. The complaint was in the form of a letter, in English, written to a breakfast cereal company, expressing concern about a stone found in the product. The response, also in letter form, is examined for its text strategy. These elements are discussed: the letter's interactive framework using first- and second-person references, which signals involvement; increasing text complexity within the main body of the letter; expository text suggesting careful thought; use of text patterns signaling concession; a conclusion with a false suggestion of coherence; and patterns corresponding to rhetorical structure theory. It is noted that when the text was presented to 6 national speakers of English and 18 students of English as a Second Language, who were then asked to point out the portion they thought represented the essence of the text as a whole, the two groups selected different paragraphs. Contains 20 references. (MSE)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01