Literaturnachweis - Detailanzeige
| Autor/in | Kruckeberg, Dean |
|---|---|
| Titel | Integrating Multicultural/International Experiences into the Public Relations Curriculum. |
| Quelle | (1995), (9 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Stellungnahme; Futures (of Society); Global Approach; Higher Education; Multicultural Education; Organizational Communication; Professional Development; Public Relations; Student Needs |
| Abstract | Predictions for a "third wave" in which power and productivity will be based on developing and distributing information should interest public relations practitioners and educators since public relations will be a critically needed professional specialization. A future of communication technology barely fathomable today, together with a resultant need for multicultural/international understanding among diverse peoples who will readily exploit this ability to communicate with each other, is envisioned. A public relations practitioner must be a highly educated human being, with a strong sense of history and current events, who is taught to think and to solve problems in a certain way. Furthermore tomorrow, the practitioner increasingly will need to be culturally astute and cosmopolitan and particularly sensitive to the multicultural and international nuances of the organization's publics. The practitioner's role will change fundamentally as institutions and society change. Consideration of Cold War dichotomies, such as capitalism vs. communism or democracy vs. totalitarianism, will become old-fashioned or irrelevant for those practitioners called upon to defend and ultimately examine base ideological assumptions of their organizations and their very societies. For future practice, public relations scholars and practitioners will need to consider, not only theories of communication, but also theories of society that satisfactorily transcend more narrow political ideologies. Students need to become professionals who can examine, maintain and modify as necessary the traditional organizational and societal values and belief systems in an age in which those values, beliefs, and ideologies will be continually challenged. (Contains nine notes.) (NKA) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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