A Multimodal Course Design for Intercultural Business Communication

Autor/in	Wang Guénier, Amily Dongshuo
Titel	A Multimodal Course Design for Intercultural Business Communication
Quelle	In: Journal of Teaching in International Business, 31 (2020) 3, S.214-237 (24 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Wang Guénier, Amily Dongshuo)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
DOI	10.1080/08975930.2020.1831422
Schlagwörter	Intercultural Communication; Business Communication; Multimedia Instruction; Course Descriptions; Teaching Methods; Cultural Awareness; Instructional Innovation; Empathy; Banking; Management Development; Staff Development; Experiential Learning; Foreign Countries; Employees; Course Content; International Trade; United Kingdom (London); China + Suchen Sie Ihr Suchwort? Interkulturelle Kommunikation; Unternehmenskommunikation; Multimediales Lernen; Kursstrukturplan; Teaching method; Lehrmethode; Unterrichtsmethode; Cultural identity; Kulturelle Identität; Educational Innovation; Bildungsinnovation; Empathie; Bankgeschäft; Personnel development; Personalentwicklung; Experiental learning; Erfahrungsorientiertes Lernen; Ausland; Employee; Arbeitnehmer; Beschäftigter; Kursprogramm; Trade; International relations; Handel; Internationale Beziehungen
Abstract	This study presents a course design that integrates multimodal sounds, pictures, videos, student presentations, guest speakers, and group work into a multimodal course to enhance intercultural communication competence into a high-profile business training course. The course is tailor-made for 488 managers and staff in one of the world's top 10 banks whose branch is based in London. Innovative experiential techniques are embedded in the course to meet their professional needs. The evaluation from the participants suggested that the course was highly useful and challenging, which produced a positive impact on the trainees' intercultural awareness and empathy in terms of more affective commitment, better behavioral performance and enhanced cognitive curiosity in intercultural business communication (IBC). The innovative ideas of the course design, examples of good practice and integrated multimodal pedagogy have paved the way for other colleagues designing and delivering similar courses. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2022/1/01