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Autor/inResnik, Julia
TitelAll against All Competition: The Incorporation of The International Baccalaureate in Public High Schools in Canada
QuelleIn: Journal of Education Policy, 35 (2020) 3, S.315-336 (22 Seiten)Infoseite zur Zeitschrift
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN0268-0939
DOI10.1080/02680939.2018.1562105
SchlagwörterCompetition; Advanced Placement Programs; School Districts; International Education; Foreign Countries; School Choice; Academic Achievement; Educational Policy; Institutional Characteristics; Commercialization; Marketing; High Schools; Decision Making; Student Recruitment; High Achievement; French; Immersion Programs; Catholic Schools; Elementary Secondary Education; Canada
AbstractSince the 1980s, education in Canada has been through a process that led to school choice, targeting the improvement of students' performance through school competition. These policies fostering an education quasi-market became an ideal framework for the expansion of IB schools. Since the Diploma Programme of the International Baccalaureate (IBDP) offers a differentiated international curriculum and is perceived as a program that contributes to students' achievements, it has been increasingly adopted in school districts and schools. This paper explores the marketing strategies developed in schools and districts in response to school competition by tracing the incorporation of the IBDP in high schools in different districts in British Columbia, Ontario and Quebec. Based on interviews with school staff, district officials and IB local association representatives, this study analyzes schools' marketing decisions from a consumer and producer orientation taking into account the macro environment (federal government) and micro-environment (provincial government and districts). Rather than fostering efficiency and improving students' achievement as intended, marketization policies resulted in an increased focus on the recruitment of high achieving students, which led to a competition between schools, between districts and between other programs in the districts or in other words -- an 'all against all' competition. (As Provided).
AnmerkungenRoutledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2022/1/01
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