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Autor/inn/enFrias, Kellilynn M.; Popovich, Deidre
TitelAn Experiential Approach to Teaching Mixed Methods Research
QuelleIn: Journal of Education for Business, 95 (2020) 3, S.193-205 (13 Seiten)Infoseite zur Zeitschrift
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ZusatzinformationORCID (Frias, Kellilynn M.)
ORCID (Popovich, Deidre)
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN0883-2323
DOI10.1080/08832323.2019.1627995
SchlagwörterMixed Methods Research; Business Education; Career Readiness; Experiential Learning; Marketing; Student Projects; Cooperative Learning; Teamwork; Communication Skills; Undergraduate Students; Educational Cooperation; Program Effectiveness; Reflection; Student Attitudes; Skill Development; Pretests Posttests
AbstractThe ability to use multimethod data is an increasingly desirable skill set for business practitioners. Projects that allow business students to practice mixed methods research create a valuable opportunity to improve work-readiness skills. This research tests the benefits of a mixed methods, client-based project, which was a collaborative effort between a marketing research class and a marketing strategy class. The authors applied the experiential learning model in creating and assessing this project. Results demonstrate that students reported gaining several professional development benefits as a result of participating in this project, including enhanced communication and teamwork, and data analysis and triangulation skills. (As Provided).
AnmerkungenRoutledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2022/1/01
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